Betty Crocker is celebrating its a hundredth birthday by giving cooks and bakers the chance to have their recipes featured on a customized field.
The #CallMeBettyCrocker recipe contest is open now by means of Dec. 31.
Anybody can submit a recipe that features at the least one eligible Betty Crocker product. Eligible products embrace cake, cookie and brownie mixes.
“Entrants should share the story behind the recipe and the way it’s utilized in celebrations, for the possibility to win their very own customized Betty Crocker field or a Betty Crocker prize pack crammed with goodies like plateware, together with the enduring crimson spoon, attire, free Betty Crocker cookie and cake mixes and extra.”
The Betty Crocker persona was created in 1921 by Basic Mills’ Gold Medal flour to reply client inquiries on baking.
“All through the final century, Betty Crocker has helped residence bakers by means of difficult occasions. Through the Nice Melancholy, Betty Crocker created free booklets that included cost-cutting options for cooking.
In 1945, on the request of the U.S. Workplace of Battle Data, Betty Crocker was the persona behind a radio program referred to as ‘Our Nation’s Rations’ to assist residence bakers profit from rationed meals throughout WWII. The model continued to innovate and reveal its dedication to inclusivity in 1956 when Betty Crocker launched ‘Speaking Recipes,’ that includes information with voice directions for recipes developed for blind bakers and cooks earlier than many might learn braille.”
Maria Jaramillo, enterprise unit director for Mexican & Baking stated, “All through the final century, Betty Crocker has been a relentless supply of information and inspiration for residence bakers all over the place. We need to rejoice those that have been impressed by Betty and encourage them to share and take pleasure of their recipes.”
Entries can be judged on creativity, connection to the competition theme of traditions and celebrations and visible enchantment. You may see the rules here.
In January 2022, winners can be chosen and notified. Grand prize winners will obtain their very own customized Betty Crocker packaging that options their recipe, and second-place winners will obtain a Betty Crocker prize pack.